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Friday, October 9, 2026
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The Video Platform Grants Users Control to Decrease AI-Generated Content in Personal Streams

Users will soon have a fresh option that enables them to reduce the volume of artificial intelligence-produced media appearing in their feeds. This move comes as the company disclosed that it presently contains more than 1 billion content made with AI.

Pilot Phase and Launch

The update is being tested over the coming weeks before a full-scale rollout. This development comes amid a increase in AI-generated material, spurred by new content generation software.

The Broader AI Trend

Studies have shown that nearly one in 10 of the quickest rising video streams on another major platform primarily display content made by AI. A considerable share of this material is considered low-quality AI content, a term for poor-quality, bulk-generated content that is typically absurd or bizarre.

Based on user feedback that many people like content created using AI tools, ranging from computer-generated images to informative clips, and we aim to offer the community the option to adjust the amount of that, based on their own preferences,” stated a platform representative.

AI on the Platform

The service disclosed that there are currently 1.3bn videos on its network tagged as artificially created. In total, in excess of 100 m videos are uploaded to the service every day, making AI content a limited part of its complete catalog.

User Control Features

Viewers will be in a position to limit or boost the amount of AI-generated videos they watch by using the content preference feature in the application and choosing AI-made media. Further subjects that currently be controlled under the filter encompass current affairs, style, cosmetics, and dance.

Content Labeling and Policies

The platform’s rules require content makers to label “realistic” AI-made content, and it prohibits malicious AI impersonations of well-known individuals or critical incidents. Any realistic AI-generated clip that is not labeled can be taken down under its community policies.

In addition, the service will now apply an AI-generated label to content made using its proprietary AI systems, or identified by an industry-wide initiative for spotting content made by AI. This action is intended to help prevent users from attempting to circumvent the disclosure requirement.

AI Literacy Programs

The platform is furthermore launching a $2m AI literacy fund for experts and groups to produce informative material about responsible artificial intelligence. This program will assist educational bodies specializing in educating programming and robotics.

Platform Protection

TikTok has justified its content review process, during discussion over plans to lay off a large number of review team members in the United Kingdom. The company is planning to reduce hundreds of positions in its user protection department in the UK capital, with labor groups and online safety experts expressing worry that people are being substituted by AI moderation.

A company official stated that people-led review would still have a role, but automated tools can protect employees by removing the most graphic content ahead of it gets reviewed by people. The company reported a 76% decrease in explicit and harmful content reviewed by human moderators over the previous year due to reliance on its automated systems.

“We think that it’s essential to integrate people and machines to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to minimize viewing of dangerous material as swiftly, which is why a significant AI assistance is really helping us operate efficiently.”
By

Anthony Hopkins

A digital strategist and tech enthusiast with over a decade of experience in AI and web development, passionate about sharing cutting-edge insights.

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